Candy Realms gets a bold new look

Candy Realms gets a bold new look, with £1 value and new varieties

We’re refreshing our Candy Realms sugar bag range with brighter packaging, new varieties and great value, helping retailers bring more colour and choice to their confectionery fixtures.

Since launching in 2023, Candy Realms has reached £10 million in sales within three years, with the wider range now featuring over 70 products across bags, cups, lollies and tubs.

The refresh comes as sharing sweets continue to grow. Circana data shows value sales increased by 5.9% and unit sales by 7.5% across all outlets, while convenience saw 3.9% value growth and 9% unit growth in the 12 weeks ending 5 September 2026.*

Our refreshed packs feature brighter colours, bolder flavour cues and larger product windows, helping shoppers find their favourites and discover something new. Displayed together, they create a colourful, easy-to-shop fixture with strong shelf impact.

The range includes 160g £1 price-marked bags, alongside larger non-price-marked options up to 190g, giving retailers flexibility while keeping value at the heart of the offer. Vegan choices include Sour Dummies, Fizzy Strawberries and Peach Rings.

There are new varieties to explore too. Pineapple Mix combines pineapple rings with fizzy pineapple pieces, while Jelly Faves brings together twin cherries, cola bottles and friendship rings.

With fruity, fizzy, sour and jelly options under one recognisable brand, our refreshed Candy Realms range brings together value, variety and shelf appeal.

The refreshed range is available through World of Sweets and Hancocks, with new varieties rolling out from autumn 2026.

Source: Circana, Sweets Sharing category, value and unit sales percentage change year on year, 12 weeks ending 5 September 2026.

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