5th September 2022

New ‘HFSS Compliant’ Vimto Zero Fruit Drops

The UK’s largest confectionery distributor World of Sweets has revealed a brand new addition to their exclusive iconic Vimto confectionery range. 

The confectionery experts have partnered with Vimto to develop the brand new, HFSS compliant Vimto Zero Fruit Drops.

Bursting with the original secret Vimto flavour and containing no added sugar, the Fruit Drops are made using real fruit juice and natural colours and a source of Vitamin C, Vimto Zero Fruit Drops come packaged with a convenient flip top carton lid.

They come in a branded shelf ready display case (12 x 36.5g) with a £1 recommended retail price. As they’re HFSS compliant, this means there’s no restrictions on volume and price promotions.

This new launch sits alongside other recent Vimto confectionery launches including Vimto Fried Eggs, Vimto Giant Cables, Vimto Juicy Mixups, Vimto Shaker Cups and more. 

The Vimto Zero Fruit Drops are exclusively available from World of Sweets – via hancocks.co.uk and the field sales team through telesales, website or app.

Chris Smith, Marketing Communications Manager at World of Sweets said: “Our exclusive Vimto confectionery range has always been popular amongst our customers and retailers, so we anticipate that the brand new Vimto Zero Fruit Drops will do exceptionally well in driving impulse sales. 

“Since these sweets are also HFSS compliant, retailers have no restrictions on the sales and promotions of the product”. 

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