11th April 2024

Anthon Berg celebrates 100 years of most iconic product

This year, iconic confectionery brand Anthon Berg is celebrating its 140th brand anniversary and 100 years since the launch of their iconic liquor filled bottle

Since partnering exclusively with World of Sweets, the brand has been stocked in garden centres, farm shops and speciality gift stores, proving very popular among customers. 

The brand was founded in 1884 and is one of the world’s leading liquor filled chocolate brand. It’s owned by Toms International, a Danish confectionery producer.

Toms Group is founded in Danish social culture and confectionery history, they insist on creating top quality products for their customers. 

Since originating in Denmark, the company has built a presence across the world, with customers all over loving their products. 

It’s best known for its iconic bottle-shaped chocolate, endorsed by some of the most famous original liqueur brands, including Famous Grouse, Southern Comfort, Cointreau and Mount Gay Barbados Rum. 

The chocolate liqueurs are available in 4, 8, 12, 16, 21 and 24-piece formats, with RRPs from £4.99 – £23.49.

Anthon Berg have also teamed up with five of the world’s most renowned single malt scotch whisky brands to launch their premium Single Malt Whisky collection.

With a unique collection of flavours from light and delicate to rich and smoky, the whisky collection is available in 5, 10 and 15 piece gift box formats, with RRPs from £5.29 – £15.79.

The high quality Chocolate Cocktails are created by Anthon Berg’s team of chocolatiers who’ve produced delicious dark chocolate bottles filled with smooth liquid fillings inspired by cocktails from around the world. 

They have worked with expert mixologists to develop the delicious cocktail recipes and consumer favourites which includes Cosmopolitan, Mojito, Espresso Martini, Vodka Mule, Pina Colada and Lemon Drop.

The Chocolate Cocktails are available in four to 24 piece gift boxes, RRP from £4.99 to £23.49. 

Brand new for this year is a collaboration between Anthon Berg marzipan and Baileys cream liqueur. 

Through teaming up, Baileys, the UK’s leading cream liqueur and Anthon Berg, who have a 140-year stronghold in marzipan production, have created a luxurious confectionery treat. 

The marzipan round is covered in Anthon Berg milk chocolate with a swirl of dark chocolate as decoration and the taste of Baileys cream liqueur.

The dual branded gift boxes include seven individually wrapped pieces with an RRP of £8.49.


This April, Anthon Berg will feature on the World of Sweets stand at the National Convenience Show.

Chris Smith, Partner Brand Manager at World of Sweets, said: “We are delighted to be celebrating 100 years of Anthon Berg’s iconic liqueur-filled bottle and 140 years of the acclaimed brand.

“The iconic Danish confectionery brand brings a whole new market for our products and allows us to expand our offering. 

“Since partnering with the brand, they have been popular among a whole host of retailers, including garden centres and their gifting offering. 

“For convenience retailers, we recommend four and five piece gift box formats. Adding more luxurious gifting items into your range is a great way to maximise sales and appeal to customers looking for something extra special for loved ones.

“As an internationally acclaimed brand with an exciting product range they appeal both to retailers and their customers.”

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