4th March 2024

US brand added to healthier snacking options

World of Sweets is growing its range of healthier snacking products and will become the official UK distributor for CLIF products across the UK.

World of Sweets is growing its range of healthier snacking products and will become the official UK distributor for CLIF products across the UK.

They’ll be partnering with the team at Mondelez to grow the American born CLIF brand, offering retailers their exciting, great tasting energy and snacking products.

Born on a bike and created with athletes in mind, CLIF continues to make delicious plant based food that begins with a recipe and the latest nutrition science. They thoughtfully craft foods to provide nutrition you can feel good about, whether for athletic performance or daily activities. The brand is committed to using sustainable ingredients made with renewable energy1 while aspiring to use eco-friendly packaging and deliver by transportation that doesn’t pollute.

Among the products being distributed by World of Sweets are CLIF BAR, CLIF Nut Butter Bars and CLIF BLOKS Energy Chews.

The iconic CLIF BAR was first launched in the US in 1992 and has gone on to become the number one energy bar in the US2 and a global brand worth $1.5 billion. 

Each bar is made with a blend of nutritious, plant based protein, fat and carbohydrates crafted to keep you moving.  The bars contain 9-11g of protein and are thoughtfully made to provide nutrition you can feel good about.

The CLIF BAR comes in six tempting flavours including Chocolate Chip, White Chocolate Macadamia Nut, Crunchy Peanut Butter, Blueberry Almond Crisp, Peanut Butter Banana with Dark Chocolate and Chocolate Almond Fudge.

The CLIF Nut Butter Bars are made using certified organic ingredients including creamy peanut butter, oats and a range of flavours to suit every taste. Among the bars available are Chocolate Chip and Peanut Butter, Chocolate and Peanut Butter and Peanut Butter, which contain7g of plant based protein and only 9-11g of sugar per bar.

The CLIF BLOKS Energy Chews are designed for athletes, as an easy-to-chew source of quickly absorbed carbohydrates that deliver carbohydrates for fast fuel to maintain optimal performance levels. 

The range comes in caffeinated and non-caffeinated varieties with flavours including Strawberry, Mountain Berry, Tropical Punch and Black Cherry.

CLIF BAR was created by Gary Erickson who couldn’t face another unappetising energy bar on the long distance bike rides he took part in. He created the bars with his mum in her kitchen and named them after his father Clifford.

The product is now popular across the globe as consumers opt for healthier snacking options. 

According to a recent study, 94% of adults are trying to snack more healthily and in the UK, 55%3 of consumers will purchase energy bars on the go, making them an obvious choice for retailers looking to offer their customers choice.

Brand Manager from World of Sweets, Chris Smith said: “The market for healthier options is really taking off so we’re delighted to be adding CLIF to our portfolio of exciting brands. 

“Functional snacks are becoming increasingly popular with consumers who are balancing the key macros – carbs, protein and fats. They can also help customers make better dietary choices.

“CLIF BAR is a clear choice for those looking for a protein and carbohydrate rich snack for energy and endurance, and also for those who want to enjoy a healthier, nutritionally complete snack, using real food and simple ingredients.

“The CLIF Nut Butter Bars are also the perfect portable snack for active, busy lifestyles.”

Chris continued: “As the new UK distributor of this iconic brand, we’re committed at World of Sweets to ensuring you and your customers have access to CLIF’s range of nutritious and indulgent products. 

“We look forward to working together to drive CLIF BAR sales and meeting the healthier snacking needs of your shoppers.” 

Senior Commercial Director of CLIF Europe, James Hemmings said “Clif Bar and Mondelez are excited to work with a dynamic, future-thinking distribution partner like World of Sweets to drive the Clif brand in the UK in the important on-the-go and convenience channels. Using their extensive field team, covering over 55,000 customers and pioneering use of technology, together we will make Clif the energy bar brand of choice across the UK.


1 Generated onsite and sourced through renewable energy credits.
2 Nielsen Retail Sales, xAOC+C, 52 weeks ending 3 February 2024
3 Innofact European Brand Tracking, November 2022
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