The new sour brand disrupting the novelty category

World of Sweets have unveiled the Zed Candy Screamers range which consists of the new, innovative Shake & Spray as well as two other new launches.

The New Zed Candy Screamers Shake & Spray will be available in two flavours, Blue Razz and Purple Razz, 12 x 60m, RRP £1.20. This exciting new product is not just another candy spray, it’s expected to be incredibly popular amongst younger sweet lovers with its new innovative and unique concept with the spray can ‘shake effect’. The shake effect is caused by three blue razz bubblegum balls at the bottom of the can. Kids simply twist the product to open and reveal the gum. Shake & Spray is expected to be in big demand after its launch this September and will be accompanied by a social media campaign to get children excited and encourage sales. The eye catching Screamers graphics will be hugely appealing to kids and the elongated and transparent lid is similar to a real spray can.  This product is also displayed in a fully brand shelf ready to display.

Another new Screamers product that has launched this year is the Big Lick with a RRP of £1.00. Big Lick is also available in Blue and Purple Razz and has achieved a combined total of almost 1 million units sold since its launch in April. The launch of Big Lick was also accompanied by an incredibly successful social media campaign with all Big Lick related videos on TikTok bringing in a total of 18.2 million views!

Zed Candy Screamers Dip & Lick is another must have novelty product and its RRP of 50p makes it a perfect pocket money value sweet for youngsters. The Screamers Dip & Lick consists of two candy sticks in a tasty blue razz and cherry flavour, accompanied by three sour powder dips, sour apple, sour strawberry and sour lemon.

Zed Candy prides itself on creating eye-catching packaging and candy with new textures, tastes and fillings and even more Screamers products are expected to be released later on in the year.

Chris Smith, Partner Brand Manager at World of Sweets said: “We’re incredibly excited about the new Zed Candy Screamers range because we know just how much kids will love it!

“The new Shake & Spray product will be an instant success due to the innovative spray can design and shake effect that youngsters will find exciting. Its social media campaign will follow in the footsteps of the Big Lick campaign which was insanely popular and helped drive sales further for the product.

“Zed Candy are constantly providing us with fun and innovative products which we’re thrilled to be able to offer our customers. We can’t wait to see what else they have in store this year as part of their Screamers range!” 

Brendan Roantree, Managing Director of Zed Candy said: “In 12 months we have brought Screamers to +20 countries. Our new Shake & Spray has had an incredible reception from our international distributor network. The UK will be the first to launch and we are delighted to partner with World of Sweets who have unparalleled reach in the market”.

World of Sweets become authorised UK distributors of Anthon Berg

Anthon Berg, which was founded in 1884 and is the world’s leading liquor filled chocolate brand,
joins the portfolio of global confectionery brands distributed by World of Sweets and opens up
new sales markets for the confectionery giant.

World of Sweets has become the new authorised UK distributor of Anthon Berg, which is owned
by Toms International, a Danish confectionery producer since 1954.

The distribution reach offered by World of Sweets will bring the Danish brand to a whole new
market, vastly expanding their UK customer base and positioning them as an all year round
gifting option for retailers, as well as focusing efforts during popular gifting seasons including
Valentine’s, Mother’s Day, Father’s Day & Christmas.

The brand is best known for their iconic bottle-shaped chocolate and endorsed by some of the
most famous original liqueur brands.

The brand’s current confectionery offering includes Premium Chocolate Liqueurs, Chocolate
Cocktail Liqueurs, Chocolate Coffee Liqueurs, Single Malt Scotch Collection, Chocolate Liqueur
Tablets, Chocolate Pralines, Fruits in Marzipan, Marzipan Bars and an Advent Calendar.

Anthon Berg is considered to have the best selection of globally recognised spirits brands in the
chocolate category, and the experts at World of Sweets plan on making the most of all product
formats in their portfolio, including gift boxes, sharing pouches, tablets and bars.

Helen Bradshaw, Sales and Marketing Director at World of Sweets said: “We are delighted to
have partnered with Anthon Berg as their new authorised UK distributor, bringing their range of
premium gifting products to retailers across the country.

“The iconic Danish confectionery brand brings a whole new market for our products and allows
us to expand our offering. We know they will be popular among a whole host of retailers. As an
internationally acclaimed brand with an exciting offering they will be appealing both to retailers
and their customers.”

Guilhem Peirre Bénézet, Area Director at Tom’s Group said: “We are very excited to be entering
a new partnership with World of Sweets to become our new authorised UK distributor of Anthon
Berg in the UK.

“The Anthon Berg brand offers customers and consumers a unique and premium quality
product, and with a strong partnership and distribution efforts by World of Sweets we hope to
vastly expand our UK audience.”

World of Sweets is the UK’s largest confectionery distributor, importer, and wholesaler,
supplying thousands of customers across all retail channels.

Offering a world of distribution solutions from e-commerce sites serving 55,000 customers per
week to Hancocks wholesale stores with over 22,000 customers, field sales and a direct to store
team covering 36,000 independent customers and a national accounts team covering all UK
retail channels.

Contact the team of experts to discuss their year round and Christmas 2023 range today at
Telephone: 0330 202 0903 / Email:

New ‘HFSS Compliant’ Vimto Zero Fruit Drops

The confectionery experts have partnered with Vimto to develop the brand new, HFSS compliant Vimto Zero Fruit Drops.

Bursting with the original secret Vimto flavour and containing no added sugar, the Fruit Drops are made using real fruit juice and natural colours and a source of Vitamin C, Vimto Zero Fruit Drops come packaged with a convenient flip top carton lid.

They come in a branded shelf ready display case (12 x 36.5g) with a £1 recommended retail price. As they’re HFSS compliant, this means there’s no restrictions on volume and price promotions.

This new launch sits alongside other recent Vimto confectionery launches including Vimto Fried Eggs, Vimto Giant Cables, Vimto Juicy Mixups, Vimto Shaker Cups and more. 

The Vimto Zero Fruit Drops are exclusively available from World of Sweets – via and the field sales team through telesales, website or app.

Chris Smith, Marketing Communications Manager at World of Sweets said: “Our exclusive Vimto confectionery range has always been popular amongst our customers and retailers, so we anticipate that the brand new Vimto Zero Fruit Drops will do exceptionally well in driving impulse sales. 

“Since these sweets are also HFSS compliant, retailers have no restrictions on the sales and promotions of the product”. 

‘I Like Pina Coladas’ recieves GREAT TASTE Award!

You know you’re onto a real winner when….

… you receive a second GREAT TASTE award from the world’s largest and most trusted food and drink accreditation scheme!

Bonds of London – ‘ I Like Pina Coladas’ (12 x 105g, RRP £1)

🎤 “We loved the fun yellow and green colours of these jelly sweets. The aroma was enticingly of coconut and rum and we were instantly reminded of Pina Coladas and the beach. We loved the juicy and chewy texture, the use of sugar is well judged, and we thought this was a great product, where the appearance, aroma and flavour was totally in sync”

🎤 “Fun looking pineapple sweets. Soft, nicely coated in sugar that offers texture”

🎤 “A well balanced sweet where both the coconut & pineapple flavours come through. The texture means you really need to chew the sweet, which in turn distributes the flavours fully around your mouth. Not oversweet, but the coating sugar gives a good extra crunch, sweetness & fizz”

‘I Like Pina Coladas’ forms part of the Bonds ‘Tipples’ themed share bag range. Featuring alongside ‘Shakin It From Mo Head to Mojitoes’, mojito flavour gummies and ‘Let the Good Times Be Gin’, Rhubarb Gin flavour gummies, which also recieved a Great Taste award last year!

📞 0330 202 0903 📨

Three Award Nominations for World of Sweets & Brand Partners

We’re delighted to be shortlisted for the Retail Industry Awards in two separate categories this year!

✅ Sales Team of the Year – Bonds of London (Field Sales)

✅ Confectionery Product Launch of the Year

➡️ Vimto Fried Eggs 45g
➡️ Bonds I Like Pina Coladas Bag 105g

This is a fantastic achievement and testament to our in-house Product Development experts, our Brand Partner Vimto and our Bonds Field Sales Team!

The awards are retailer voted with the link to the voting form and full shortlist below…

New toppings to deal with shortage

It’s been claimed distribution issues are at the root of the problem. Last year the shortage was reported to be down to a surge in demand.

Now the UK’s leading confectionery wholesaler, Hancocks, is encouraging its customers to look for alternatives which may become just as popular in years to come.

They’re suggesting ice-cream vans, convenience retailers and leisure outlets consider different chocolate toppings, alternatives to flakes and adding sauces to offer customers something extra.

Among the toppings the buyers suggest are Kingsway Milk Chocolate sticks, the newly launched Kingsway Milk Chocolate Orange sticks and Crazy Candy Factory topping sauces.

Ice-cream is a booming summer sector. According to data from Statista, the volume of ice-cream sold in retail in Great Britain exceeds 400,000 metric tons and ice-cream sales have increased to over £1.3 billion in recent years.

And data from 2020 revealed an estimated 3.16 million people ate ice cream two to three times a week with 4.57 million eating ice cream once a week.

Confectionery buyer at Hancocks, Max Domanski, said: “Summer is a key time of the year for ice-cream sellers across the country and data certainly indicates we love our ice-cream in the UK. Being able to offer customers choice is essential. 

“The number of flavours now available is huge and the toppings really are the icing on the cake for discerning ice-cream customers looking for the ultimate treat.

“It is always a challenge for retailers to pick exactly what customers are going to want to try but there are a few stand outs this summer season.

“Chocolate orange is still the big flavour combination customers are asking for which is why we’ve introduced the Kingsway Milk Chocolate Orange Sticks. We’re expecting these to be very popular as we get further into summer.

“Other options for retailers include fun sauces, and chocolate toppings including Cadbury Crunchie Bits, Oreo Crumb, Biscoff Crumbs and Nestle Mini Mix with Milkybar & Rolo.”

Top five alternative toppings for 2022 include:

Kingsway Milk Chocolate Sticks 

Kingsway Milk Chocolate Sticks are an obvious alternative to Cadbury 99 Flake with the treat coming in boxes of 140 sticks. RRP £10.99 excluding VAT.

Kingsway Milk Chocolate Orange Sticks

This popular flavour combination will be well loved by customers this summer. Each box of the newly launched Kingsway Milk Chocolate Orange Sticks contains 140 sticks RRP £13.59 excluding VAT.

Biscuit Crumb Toppings

Biscuit crumb toppings look set to be a big hit once again this summer. Try the tasty Oreo Crushed Cookie Crumbs for an indulgent treat which will leave customers wanting more.

Chocolate Minis

Most chocolate favourites come in mini versions, perfect for ice-cream toppings. Among the options are Cadbury Crunchie Bits and Nestle Mini Mix with Milkybar and Rolo..

Fun Sauces

Sauces are a good choice to add a little extra to summer ice creams. Crazy Candy Factory has a range of tasty topping sauces including milk chocolate, strawberry, raspberry, chocolate orange, toffee and bubblegum. RRP £1.99 excl: VAT for 625ml bottle.

Hancocks is the UKs leading confectionery wholesaler with 14 nationwide cash and carry stores and an online channel Customers can shop online 24/7 with delivery to the door or click and collect options. 

Hancocks is the one stop shop for confectionery for over 25,000 independent retailers and is part of the World of Sweets group. 



NEW PEZ Candy Licensed Characters

New ‘Lightyear’ PEZ

A new Buzz Lightyear branded PEZ will be flying into stores ahead of the launch of the new Lightyear movie.Confectionery experts at World of Sweets are adding the character dispenser to its unrivaled selection of PEZ products ahead of the movie release in June.

The fun dispenser has three character options – two are of Buzz Lightyear and the third is Sox, a robotic cat and Buzz’s personal companion.

Each pack contains one dispenser and individually wrapped packs of Pez refill sweets. Recommended retail price is £1.75 per unit.

The collectible PEZ dispenser is the perfect impulse buy and retailers are recommended to display in a prominent location in store to appeal to young, and older Buzz Lightyear fans. Lightyear, which tells the backstory of Buzz Lightyear, is released on 17th June.

NEW PEZimals

NEW Care Bears

New Sonic the Hedgehog

PEZ dispensers were first launched in 1962 and have been a firm favourite with children and adults ever since.

​​All products can then be purchased from the Bonds Field Sales Team via telesales, website or Bonds APP, at Hancocks Wholesale Stores and online at 

Chris Smith, Marketing Communications Manager at World of Sweets, said: “PEZ products are popular among consumers young and old. They are a fun, novelty collectible item which kids love playing with and adults love to collect.

“With the launch of the Lightyear movie, this is the ideal time for retailers to stock and display these items in a prominent position in the store for all Toy Story and confectionery fans.

“We’re expecting these to be very popular so stock up soon so as not to miss out.”

New ‘Minions’ Share Bags

Bello! 👀💛 Our latest innovative product launch offers bags of opportunity in every sector, introducing brand new, official licensed ‘Minions’ sugar confectionery sharing bags. Featuring 200g of fruit flavoured jelly sweets in the shape of the little yellow characters themselves!

What makes these different….

✔️ They identify with key trends in retail: A differentiated range, great value product to suit all budgets, share bags in growth within confectionery category

✔️ Vegan and Vegetarian options available

✔️ New Minions 2 movie released July 1st in the UK – The license will become a talking point among parents and children

Exclusive to World of Sweets!

Interested?👉 Get in touch with our team today!

New Vimto Confectionery Launches

Our exclusive partnership with soft drinks giant Vimto means we are always looking to develop new and innovative confectionery products to launch into the market. The latest new launches include Vimto Fried Eggs, Vimto Juicy Mix Ups £1 PMP and Vimto Giant Cables 6kg.

Vimto Fried Eggs – The classic fried egg, but with an added juicy Vimto twist! The soft gummy eggs bursting with the secret fruity Vimto flavour, are packed in 45g treat bags, ideal for convenience impulse, Easter sharing, children’s party bags and portion controlled treats!

Vimto Juicy Mix Ups £1 PMP – After the huge success of Vimto Juicy Mixups, a new price-marked variant of the sharing bag has been developed to ensure customers get the same great mix of tasty treats in a £1 price-marked pack. The 5 gummies that make up this magic mix are Watermelon remixed, Vimto bling ring, Vimto stix, mango remix bottle and Vimto yolky, all made with the renowned secret Vimto flavour and two exciting Vimto Remix flavours.

Vimto Giant Cables – Retailers can now enjoy the fruitiness of Vimto in a giant confectionery cable! Featuring a creamy fondant filling wrapped in the signature Vimto flavour, these candy cables are available in a 6kg shelf ready display case and a delicious addition for sweetshop and leisure retailers to offer consumers. At 75cm long, they’re a novelty treat with huge appeal!

These latest additions feature alongside our growing Vimto confectionery range which includes Vimto Shake Upz Shaker Cup, Vimto Bon Bons, Vimto Juicy Mixups Giant Sharing Pouch and Vimto Fizzy Mallows plus more.

Watch this space for more Vimto exclusives coming soon!

Hancocks: 60th Year Celebration

Hancocks Confectionery Wholesale originally started out as a Loughborough business founded in the early 60s is celebrating its milestone 60th birthday this year.

Confectionery wholesaler Hancocks, based on Jubilee Drive, started life in 1962 in a Shepshed sweetshop on Britannia Street with owner Ray Hancock and his wife Elizabeth selling sweets wholesale from their shop.

Now, the specialist retailer has 14 depots dotted across the UK, with a big online presence and its headquarters still based in the town. The business was subject to a management buy out in 2012 but has continued to retain its Loughborough roots, employing 51 people in the town.

Hancocks is marking its 60th year with events at each of its stores for suppliers and customers, with the first taking place at Loughborough on the 17th of February. The Loughborough store was the first of the Hancocks depots to open with customers travelling from across the UK to take advantage of the big selection of confectionery and competitive prices.

It supplies to customers across the country and as far afield as Canada, the USA, Pakistan and Cyprus with in-store customers including former X Factor winner Sam Bailey.

It stocks everything for sweet lovers from big brand chocolate and sweet makers to smaller artisan suppliers, a large vegan range and seasonal delights.

The manager of the Loughborough store, Dean Miller, has worked for Hancocks for over 40 years. Two of his team Linda Stevens and Sharon Barrowman have served the store for 24 and 21 years respectively. Dean first joined the business as a teenager and after spells in Birmingham and Coventry, came to Loughborough 23 years ago, working his way up to manager. Dean said: “We’re delighted to be opening our doors to customers and suppliers in Loughborough to celebrate Hancocks’ 60th anniversary, especially as our roots are in the town. “This is a big year for the business and a chance for us to meet with all the suppliers and retailers who have supported us over the last 60 years and been an integral part of the Hancocks’ journey. “I’ve been with the business a long time and have seen it grow and evolve to meet the changing shopping habits and tastes of the retailers who shop from us and their customers. I’m excited to see what the next 60 years will bring – certainly more exciting sweet treats.”

Dean added: “For our customers at the Loughborough store, we’ll have hundreds of great deals during our celebrations with huge savings as well to say thanks for their continued support. They’ll also have the chance to meet the brands and win some amazing prizes.”

Hancocks Chief Operating Officer, Jonathan Summerley has been with the business for 34 years and is based in the town. Commenting on the celebrations planned for 2022, he said: “Reaching such a milestone anniversary is a testament to how our teams across the business work together, the service and products we’re able to supply to retailers, however large or small and the suppliers we work with on a daily basis.

“The last couple of years have been difficult for most businesses. We’ve invested heavily in our online offering and this combined with the 14 depots across the UK, means we offer flexibility and allow retailers to shop in the way they prefer.

“Ray Hancock and his wife were an inspirational couple who built this business from the ground up. It’s an honour for us to build on their legacy and develop our offering as we move into 2022 and the coming years and decades.”